The Coca-Cola Company, Studio X
Building a digital-first marketing operating model
An integrated operating model for a scalable, digital-first global marketing capability.
Business Challenge
The organisation needed to connect specialist marketing disciplines into a coherent operating model capable of supporting digital-first delivery at scale.
Strategy, creative, media, data and technology needed to work as one system rather than as separate capabilities.
Our Approach
We worked across the operating environment to define how capabilities, governance, workflows and decision rights should connect.
The design focused on practical collaboration, repeatable delivery and the organisational conditions required to sustain the model.
The Solution
We helped design the Studio X operating model, creating an integrated delivery framework connecting strategy, creative, media, data and technology.
The framework established a scalable foundation for digital-first marketing delivery across teams and markets.
Business Outcome
The engagement produced the integrated Studio X operating model and delivery framework. Verified post-implementation performance results were not included in the supplied engagement material.
Related services
Capabilities behind the outcome.
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