Cell C
Creating a digital media commercialisation strategy
A new commercial model that turned owned digital platforms into revenue-generating media assets.
Business Challenge
Cell C needed a strategy to monetise its digital assets and create new revenue streams. This required the right value proposition, partners, technology and internal capability to operate a credible media offering.
Our Approach
We audited Cell C's digital estate to identify commercially viable inventory and data opportunities.
We then developed the strategic roadmap, engaged potential partners and oversaw the technical integration needed to support commercialisation.
The Solution
The solution combined a programmatic advertising platform, first-party data activation, a dedicated commercial capability and clear partner management.
Privacy and compliance requirements were built into the operating model from the outset.
Business Outcome
The strategy created significant new revenue streams. The platform enabled Cell C to maximise the value of its digital inventory, while new partnerships expanded reach and strengthened the overall digital offering.
Related services
Capabilities behind the outcome.
Contact
We're here to help.
Every relationship begins with a hello. We'd love to meet you and understand how we can help you grow your business.
If you have a strategy that needs to land, or a problem that needs to be solved, we've got you.