ABSA
Reducing customer acquisition costs through marketing transformation
Enterprise marketing transformation delivering measurable reductions in customer acquisition cost.
Business Challenge
A fragmented marketing environment was limiting customer engagement and acquisition. Siloed teams, inconsistent messaging and disconnected customer journeys made it difficult to coordinate activity or measure commercial performance across the organisation.
Our Approach
We audited the marketing ecosystem across customer journeys, technology, data, governance and operating practices to identify the constraints affecting acquisition and engagement.
The work combined commercial analysis, stakeholder alignment and practical design so that the strategy could move directly into implementation.
The Solution
We developed a unified enterprise marketing transformation strategy and an approved implementation roadmap spanning multiple banking divisions.
A focused minimum viable product tested the model in practice, connecting the required journey, technology, data and governance capabilities around a clear acquisition outcome.
Business Outcome
The roadmap secured approval and the MVP delivered a measurable reduction in customer acquisition costs, providing a practical foundation for broader transformation.
Related services
Capabilities behind the outcome.
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